Evaluation

I used the website Prezi to evaluate my products as it is a professional and creative way to present my evaluation.

Final Products.

Below are my final products , both the front and first page of my newspaper and the postercampaign for the said newspaper.

Front Page First Page Advertisement Campaign Poster

Radio Advertisement - Final Product

Below is my final product.

Ancillary Tasks - Preliminary Task.

Working in groups I and my team mates created and produced a radio advert as part of our preliminary task. Our aim was to gain valuable skills and to assist us in our overall aim of making an actual advertisement. Our task was to create and produce a radio advert for .

I used various tools during the creation process including Adobe Audition. This allowed me to develop and harness my editing skills in preparation for my final task. I also used the sound studio's , recording the actor/actresses voices and completing a mixdown session. I also produced a drafted script for our advert which also helped me in the planning process.

Below is the final product.

Radio Advertisement Research

During the process of researching radio advertisements , I used the video sharing website 'YouTube' in order to search for existing advertisements. However the results in which I found where primarily television adverts.I will analyse the codes and conventions of the said advertisements and adapt them for radio. Below are the results of my search.

Newspaper Advertising Campaign - Poster

Below is my finished poster.

Newspaper Advertising Campaign - Research and Planning.

Newspaper Poster Advertising Campaign

Planning and Research

I carried out research into the advertising campaign implemented by newspapers , focusing specifically on posters. However most modern newspapers do not advertise via poster campaigns.

A common theme which is consistent throughout the advertisings is the lack of words. Both the ‘The Times’ and the ‘The Guardian’ poster campaigns incorporate short simple phrases or messages followed by the name of the newspaper and an image. This Is due to various reasons, but the main factor is the situation where it is advertised. The majority of the posters I found where advertised on the high street , the incorporation of a short phrase or message is a method used to catch potential customers attention because they do not have time to stand a read a lengthy text.

Another feature which is consistently incorporated in poster campaigns is an image. The majority of campaigns do not feature an image of the newspaper itself, but something which symbolises or represents the paper.