Newspaper Advertising Campaign - Research and Planning.

Newspaper Poster Advertising Campaign

Planning and Research

I carried out research into the advertising campaign implemented by newspapers , focusing specifically on posters. However most modern newspapers do not advertise via poster campaigns.

A common theme which is consistent throughout the advertisings is the lack of words. Both the ‘The Times’ and the ‘The Guardian’ poster campaigns incorporate short simple phrases or messages followed by the name of the newspaper and an image. This Is due to various reasons, but the main factor is the situation where it is advertised. The majority of the posters I found where advertised on the high street , the incorporation of a short phrase or message is a method used to catch potential customers attention because they do not have time to stand a read a lengthy text.

Another feature which is consistently incorporated in poster campaigns is an image. The majority of campaigns do not feature an image of the newspaper itself, but something which symbolises or represents the paper.